Geneva Fong is a New York and Phoenix based makeup artist. She started her YouTube channel, LipstickArsenal, and garnered over 10k subscribers at its height and over 1.2 million video views. Her channel was her first exposure to makeup that connected her to digital beauty consumers and allowed her to work with brands like Coty, Maybelline and Lancôme. Since then Geneva has assisted awesome makeup artists throughout the nation and worked as a beauty and social media intern for the legendary Sonia Kashuk. Her work has been published in numerous indie magazines including Sessions, Hacid, Veux and Male Model Scene.