I find dark fashion and gothic themes very inspiring, this trend can be featured in so many ways. In the upcoming season gothic is translated into luxury fabrics, embroidery, lace, Victorian dresses, high plato shoes, and dark lips. I believe gothic editorial themes will be inspiring for photographers who prefer to experiment with dramatic light, model’s mood, and are not afraid to go over the top. This trend can be both shot on location or in studio using unusual backgrounds. Check out the Fall/Winter Marc Jacobs collection to get inspired.
2. Huge Volumes
Huge volumes (especially outwear) always look spectacular. This trend will be interesting for photographers who prefer both complicated and very minimalistic looks. Geometrical hair cuts, solid color background, simple posing plus outwear of unusual volumes have potential to be shown together in a strong editorial. Check out Delpozo collections.
3. Sheer Dresses
Sheer long dresses and skirts will definitely attract those who love Boho and Haute Couture inspired fashion and of course those who prefer to shoot in daylight. This trend can be developed in so many ways. Will your girl be a free spirit with braided hair, happily running around the location? Or is she going to be an over accessorized Snow Queen, with big hair, shot with hard light in the studio? I’ve already decided for myself and put the mood board together. Check out Maison Valentino runways for inspiration.
4. Bright Colors and Prints
The upcoming season offers us so many bright colors and interesting prints, even though it’s Fall! This trend will be easy to work with for the beginners. Choose a white studio background and simple lighting. Let the clothing tell a story. For inspiration I suggest to look at London Fashion Week. Stylists and designers of London school are real masters in colors compilation.
Inspiration for the 70’s started to bloom a couple of seasons ago with Studio 54’s references and is still seen in many collections.This time is considered very controversial in fashion. Designers launched a new skirt length and experimented with synthetic fabrics and uneven colors. And what about those mini shorts and mustaches in men’s fashion?! You can love or hate the 1970’s. If you see the beauty, you should devote your editorial to this trend. It can be a spectacular shoot on location. Maybe in a styled hotel room or a townhouse or even a recording studio (1970’s definitely brought some great music talents). What about shooting on film? Sounds like a good idea for such trend. Look through a couple of the latest Gucci collections and their Spring/Summer video campaign, they showed us how amazing the 1970’s can be.
Be sure to check out Julia Morris’ class on creative direction in NYC this summer.