“Open your eyes to all the beauty, magic and miracles in the world. The more you open your mind to them, the more they will appear.”
Alexi Lubomirski is one of today’s most in demand fashion photographers. He comes from the Polish “House of Lubomirski” and is in fact a prince. One of his trademarks is what a family man he is, both on and off set. He has an uncanny way of making everyone on set feel at ease and welcome. There is no question as to how much he loves his wife and sons. In fact, his book “Decade” is dedicated to his wife, Giada.
Alexi began his career assisting for Mario Testino. He clearly used his time wisely there to converse with the creative teams and apply to his own work, developing and defining a style all his own. Alexi seeks to find the beauty in everything. Working with some of the most beautiful people in the world, he somehow manages to elevate their beauty even more. His princely demeanor seemingly puts everyone at ease and allows him to bring forth the best from his subjects. It pays off.
In Alexi’s book, Decade, he shares work from the beginning of his career in 2003 through 2013, shortly after his work had catapulted him into the direct spotlight. What is interesting is to watch the change in production value and see how it can turn an otherwise ordinary shoot into something extraordinary. Alexi has always photographed his subjects to be powerful, yet approachable. His earlier work seemed to make the most of a simpler set as well as lighting setup whereas his later work includes elaborate locations and setups. It is mesmerizing to watch Alexi’s editorial work evolve from models into A-list celebrities on the cover of major magazines over the course of ten years. To aspiring fashion photographers, it is inspirational to see why it pays off to invest in your work.
Packed with incredible color palettes, moody black and whites, and incredible cinematic portraits; Decade is definitely a book that should be in the aspiring fashion photographer’s arsenal. It gives a visual glimpse into how Alexi rose to the top and is incredible to watch his body of work evolve by refining his voice throughout his career. It is as beautiful as it is inspirational. You can order your own copy here.