First, as a beginner, you need to find out what style of fashion photography attracts you the most. I recommend looking through as many fashion magazines as possible. Do not forget to cover all countries since, for example, Vogue Italy will definitely differ from Numero Japan. Take notes on the editorials you like the most. Always focus on what you see not who the photographer is. After some time look through your notes and analyze them carefully. See what the pictures all have in common. Maybe they all use a similar lighting. Are they minimalistic? Or the opposite, high fashion over-the-top. Maybe they are all black and white photos or maybe they are mostly showing nudity. Make your conclusions.
Stand for what you think is beautiful
After finding what you like, you need to accept who you are. The world of fashion photography is so big that you will definitely find your place if you keep improving your skills. Beauty can be shown in many different ways. For example, like myself as a creative director and fashion stylist, I tend to lean towards dramatic stories with complicated high fashion over-accessorized looks. In my shoots, I like to create mysterious worlds. This is my style and this is who I am. I understand that I should work with the photographers, magazines, and teams who are on the same page with me. When they see that I am confident and truly believe in what I do, they want to join me on my path. Manifesting your beauty perception will make your fashion photography career grow much faster.
Study, but do not copy
You must learn from every single shooting day, improve your skills, and look at the masters who are on the top of their careers. Learn, but do not copy. There will never be a second Helmut Newton or another Mert and Marcus. I have seen people who’ve tried to copy the whole layouts of famous editorials, including the model’s posing, set design, and styling. At the end of the day it never works. Copying someone else’s work and publishing it is not worth the risk of spoiling your reputation in fashion business, which is hard to gain but easy to lose. Also if you have plans to be represented by an agency at some point in your career please remember that agencies are looking for artists with perfected skills, great personality, and a strong professional voice. They are looking for those who bring something unique to the table.