In most cases the stylists who call themselves “wardrobe stylists” are great when working under a creative director or a photographer’s direction. They specialize in delivering multiple items to the set that complement your look. They are usually very successfully on e-commerce and commercial shoots or TV shows and movies. They know how to pin and clip so clothing looks flattering. However, do not request a wardrobe stylist to create a high fashion or artsy look, or to help with the make-up and hair. Some of them might be able to do it but they are not generally skilled in these areas. This is not their main specialization. So if you need someone just to deliver clothing on the set and to put looks together under your direction search for a wardrobe stylist.
Fashion Stylists usually have their own vision and direction. Some are good in women’s fashion, while sothers are working strictly with men, or children. Some fashion stylists prefer to create couture-inspired looks, some like very clean and minimalistic. They may make suggestions about clothing choices that will benefit your shoot. Always research the fashion stylist’s prior works to make sure this person will be able to work in the direction you desire. If you want someone with a creative vision, who not only brings the clothing on the set, but will also compose trendy looks, team up with a fashion stylist.
Fashion editors who style fashion editorials usually work for magazines. They know the direction and audience of their publication and will make sure that your shoot fits that image. Fashion editors will always pay attention to the brands and number of looks shown in the editorial and know how to style them in the best way. Sometimes a successful collaboration with a fashion editor and ongoing publications in the magazine can really help to advance the photographer’s career.
Creative Director / Fashion Stylist
A creative director who styles the fashion shoot sees a bigger picture and is aware of the latest trends in the all aspects of fashion editorial: from the initial casting up to the ending postproduction. Usually a good creative director sees the best sides of the photographer’s work, which helps to create a very strong product. This individual makes sure that the best make-up and hair team is participating, that the casting is on point, that the right background in chosen, and that the final shots are cohesive. These professionals pay close attention to the details, will deliver the best items to the set, know how to create edgy looks, and will elevate your editorial to the highest level.
Personal Stylist / Shopper
Personal stylists are oriented to the work of their clients. These people love clothing, they have great connections in the stores and showrooms, get the best discounts in the area, and they know how to get the items within a limited time. However, they will always look at what benefits their clients more than what will benefit the photography. A celebrity or personality may prefer to use his or her own personal stylist. In these instances, you should also have a creative director to make sure that all the styling is on point and works for everyone in the best way.