I think announcing a workshop in today’s market can be a little daunting. There are so many workshops out there now, way more now than when I first started doing workshops in 2009. I’m not sure when one decides they’re knowledgable enough to start teaching fashion photography because I’ve seen some workshops taught by people who have only been shooting for five years or less. And their resumes, I hate to admit this but they’re not that strong. It has always felt awkward to “sell” myself to an audience of prospective students so this time I’m not going to say how brilliant and amazing my unique workshops are. Nor am going to promise you that you are going to immediately start working as a fashion photographer after completing my class. That would dishonest and leading.
Here’s what I will say about myself as a teacher and my workshops: I’ve been shooting for a very, very long time. If we want to start on the actual year that I picked up a camera to take a fashion photograph, that year is 1980. So I have been shooting for 37 years. What do I think is my strongest asset as a photographer? I think I’m pretty good at lighting. In fact, the only arrogant thing I’ll say in this post is that I think I am really damn good at lighting! So the biggest thing you’ll take away from a weekend learning from me is top notch lighting skills and outstanding images that you can immediately add to your portfolio.
I am adding a 3rd day that is exclusive to only 5 photographers. I will work with the 5 students on their particular mood board and then I will guide them as they shoot an 8 page editorial for my own fashion and rock and roll magazine, Alice Magazine. This class already has 2 people signed up for it so I think the class will fill up rather quickly. However, the first two days are going to be incredibly intensive. The outline is below but I’ll just point out that Day Two will have two set ups. One will be on a stage that I will have built to my specifications, a 3 walled room, decorated in a Tim Burton/Tim Walker-esque design. The other set will be shot on a cyc. The lighting for the “Tim Burton” room will have roughly 5 lights to light the room. The cyc set will interchange 5 to 6 lighting set ups so you can learn lookbook/e-commerce lighting, advertising lighting, beauty lighting, editorial lighting and portrait lighting. We will work with two TOP models from NYC agencies and of course, my dream team for hair, make up and wardrobe.
The 3 day workshop is May 19th, 20th and 21st. Day One and Two are open to 15 students maximum. Day Three is only open to 5 so I can give individual attention to art direct a fashion editorial. The photographers will be involved in the casting and wardrobe selection.
Without becoming to sales pitchy here, I’ll let you peruse the site for more information and the schedule below. Feel free to reach out to me with any questions. All are welcome but please remember that this is a more intermediate to advanced class so a strong knowledge of your camera and how it works is advised. I will have assistants on set all 3 days to help with any technical questions. And of course, I will make myself available to all of you for the duration of your workshop. Ask me Anything! Hope to see some of you there! It’s going to be blast!!
Day One: Classroom & Portfolio Review Friday May 19, 2017 We will meet at The Boro hotel’s conference room at 9 AM for an informal meet and greet breakfast. This will give you a chance to meet the other students and familiarize yourself with everyone taking this workshop. At 10 AM we start by having me looking through everyone’s portfolio or website and giving concrete advice geared towards your individual career goals. We break for lunch at noon and reconvene at 1 PM for a lecture from myself about how I got started, what were some of the choices I made early on that I would do differently and some industry insight that you’ll only get from someone like myself. We end our day by listening to an industry leader who will either be an art director, fashion editor or an artist rep.
Day Two: Fashion Lighting Class Saturday May 20, 2017 We will meet at 9 AM at a Brooklyn studio for our intensive lighting class. On one set I have an actual set like the one in the photo built to my specifications. I will show you how to use a key light, a fill light and back light. I’ll also show you how to use a speedlight for interesting effects. On the other set we will show you how to shoot a “campaign” look using 3 different light set ups. This day is filled with learning about lighting! You will also learn how to work with models, how to direct, working with them on posing. You will learn about the different lighting used for editorial and advertising. You will make friends with the other students and learn from each other. This day will be an intensive learning experience for all who attend.
Day Three: Editorial Shoot – Sunday May 21, 2017 We will meet at Ruby Bird Studios in Brooklyn. We will have already spoken weeks in advance on your mood board, model casting and wardrobe selections. We will get started in the beginning of the day with getting your model ready in hair and make up and then we will begin your editorial shoot day. I will change roles from photography instructor to art director and guide you through the changing of all 8 looks so you nail an editorial! You will walk away not only totally happy with the fact you nailed 8 looks, but you will be published in my own magazine Alice Magazine, both print and digital. This class only has 3 spots left.
Purchase Days 1 & 2 – $1800 (15 students max)
Purchase Day 3 – $1800 (5 students max)