– If you are not retouching pictures by yourself, discuss the postproduction decisions with your retoucher before the actual shoot. I am working with @colorconsulting and I show them my mood boards with the lighting choice beforehand. An experienced retoucher can definitely guide you on the decisions to make to help achieve the desired look. You may need to change your light or go for a different retouching style.
– Pay attention to skin texture. One of the common mistakes a beginner photographer will make is to remove all the skin texture along with the skin imperfections in postproduction. Retouching is best when skin texture is still visible, even when using a hard lighting. Sometimes just adding some extra shine to the skin will elevate the shot to the next level.
-Pay attention to the details. Some imperfections on the set can be corrected in postproduction. For example, some fabrics become wrinkly just from touching them. Or, sometimes when working with wigs, the edge lines are visible. At the end of the day, you as a photographer are responsible for how everything looks in the shot. A successful professional will achieve their unique vision; and at the same time, make sure that the clothing, hair, and make up look perfect.
– Be creative when adding contrast and making color corrections. Fashion editorial photography, unlike lifestyle photography, allows us to step out of the box and show our vision to the world. Be careful when working with magazines where clothing definitely comes first; do not change the colors too drastically, work only on skin. However, you can be much more inventive with artsy fashion publications! Sometimes color correction alone brings a shot from ordinary to High Fashion. Color is a very strong instrument that helps to emphasize the mood. Different editorials have different vibes; do not use the same colors, filters, and contrast on all your publications. Learn to feel the difference and to use your powerful postproduction instruments to your advantage.
Julia will be teaching a Breed Academy class on How to produce a High Fashion Editorial. Space is limited, book your spot today.